Project
Invivox – PPC & Digital Marketing
Objective & Approach
Invivox is the leading marketplace for every doctor and healthcare professional wishing to train themselves. It’s an ongoing medical education in Europe. They needed support from most of the main acquisition channels; SEO, PPC, Social and Referral marketing, respectively.
BR marketing team’s focus was then to optimize every channel to exceed month over month without spending too much budget. We suggested Facebook and Google Ads, to get the results that weren’t satisfying enough as cost per acquisition was high and only a few customers were converting. Our team conducted in-depth research that allowed us to craft the perfect target customer. In addition, we revised the entire Facebook ads account. From audiences to campaign settings, we optimized every element around the final business goal. We tested different winning formulas and a combination of audience, bidding and copywriting. It took us several weeks of intense testing but we achieved our targeted results.
Impact:
BR helped the medical training marketplace Invivox scale its services with Facebook and Google Ads.
+318%
More leads coming from Google Ads and Facebook Ads
-97,5%
in cost per acquisition from Google Ads and Facebook
Ads