3 Powerful Video Storytelling Strategies for Successful Digital Marketing
In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience.
As we all know in the past few years, video content has been more consumed as compared to static visuals. According to Databox (2021), approx 60% of marketers said that video ads/content tends to drive more engagements and lead in comparison to static designs.
Video storytelling has always been considered the most powerful content medium and it lefts a big impact on the audience. Also, it creates a more satisfying & deeper relationship between your brand and consumers. Why? It’s more impactful? Because people can more relate to the product or the message brand is trying to convey.
Video is no longer an up-and-coming content marketing trend in the upcoming years—it’s an integral part of many companies’ marketing plans.
In other words, video waltzed through the content marketing door, took its shoes off, and got comfortable. And it’s effective, too – including videos on your landing pages can increase conversions by 80%. In addition, 92% of mobile video consumers share videos with other people.
In this blog, you’ll find 3 powerful ‘Video Storytelling Strategies’ for successful Digital Marketing and to take your efforts to the next level.
Ready to give your video strategy a boost? There are multiple emerging video marketing trends for 2022 you should know and try, which are as follows:
- Live video has emerged as a crucial way for brands to connect with consumers, which we can observe a lot in ‘Emily in Paris’.
- Videos are an increasingly important part of SEO strategy, as many big brands like; Adidas, Puma, Nike or others are doing on their YouTube or TikTok Channels.
- Vlogs are also a good option but they should reflect your brand’s niche.
- Social media stories are great ways to show brand persona and create a personal connection with your audience, it can be an engaging story or it can be explanatory short clips.
- Silent videos are also a good option for storytelling videos, sometimes it drops a greater impact on the viewers.
- Also, We can take users to AR/VR video experience, which has been opted by many big brands, such as; Ikea or The New York Times.
- User-generated content is the most trusted form of online content, but if you add any Influencers for this sort of campaign, then it’s a win-win situation for the brand.
These 3 are the most effective in 2022.
Live Video:
Live video skyrocketed in importance in 2020 as the pandemic put a halt to in-person events and experiences. It emerged as an essential way for brands to continue connecting with consumers. We saw that live video is being used by everyone from influencers promoting products to music artists as recently a Pakistani band ‘Khudgharaz’ holds the virtual concert with the Broadway companies streaming full-length productions.
As life gets back to normal, consumer demand for live video content isn’t going away — it’s growing. However, content marketers, also prefer live video marketing strategies, to grow their client’s businesses.
The social behaviour showed us that everyone prefers video content in general because they can engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions in terms of generating leads.
The takeaway of this strategy is that Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video.
Search-Optimized Videos
First of all, SEO is nothing new, but what about videos optimized for search? Secondly, did you know that Google indexes YouTube videos?
Every marketer has this basic understanding of SEO that when someone searches for your brand and a particular phrase, you have the opportunity to show up multiple times in the same search. To optimize your videos, you can include keywords in your video descriptions, use the tagging feature, or drop the link of the landing page to your video.
And these basic steps will help your video to appear in a “related video” when viewers watch similar content.
So how can you use videos to optimize your search engine results? Focus on three areas: relevance, consistency, and back-end optimization.
Right? Why does this video content marketing strategy matter?
Today, people not only use the YouTube network to find specific videos, but they also use it to search for broad information – just as they would on Google.com. In 2022, SEO is not only relevant to your blog posts and website, it involves videos too.
We all know, YouTube (owned by Google) has become the second largest search engine online and here are some practical steps that you can integrate into your strategy, it helps your videos easier to find on YouTube. Here are a few keys to video SEO.
First, be sure your videos all have a clear goal in mind. Make them relevant to consumers by answering their questions, educating them on important topics related to your brand, and creating video content that’s interesting to watch.
Next, be consistent. Just like with traditional SEO content, consistency is key to nurturing your rankings. Create video content frequently and always publish it to your website where it will help boost traffic.
Finally, don’t forget important technical optimization steps like title tags, keywords in descriptions, choosing appropriate thumbnail images, and responding to comments to drive engagement.
Social Media Stories
Like vlogs or live videos, social media stories show a brand’s persona and create a more personal connection than other video content. But social media stories aren’t the same, they’re meant to be more casual. If vlogs are an edited version of your brand’s overall tale, social media stories are the day to day activities just for the 24 hours.
Social media stories also offer tons of ways to get interactive with your consumers. You can drop polls, quizzes or get reactions over different situations. Or just present the product usage quickly.
To make your stories more user-generated. You can ask customers to tag you in their own stories so you can re-share all of them on your brand, official accounts, with a sticker ‘Happy Client or Happy Customer’.
These are just a few examples from the Brand Republic portfolio:
Last but not least, Just create compelling content to support your video strategy, whatever option you opt for your brand or your client’s brand.
The videos are one of the most important pieces of a strong marketing strategy for 2022 and well into the future — but don’t rely only on videos, you also need a strong, comprehensive marketing strategy and compelling content to drive results.
Our team has writers and experienced marketing professionals who can help you build a strategy and deliver optimized, ready-to-publish content every single week, reach us here.
Don’t sleep over the strategies, let us handle it for you.